The Investment of more than USD 150 million will support the company’s long-term growth and create 7,000 jobs. It will operate on 100% renewable energy and only use recycled silver and gold. 

Today, Pandora, the world’s largest jewellery brand, hosted the ground-breaking ceremony for its new USD 150 million crafting facility in Binh Duong Province, about 40 km north of Ho Chi Minh City, Vietnam. The new facility will produce up to 60 million pieces of jewellery per year, when it opens in early 2026. It will support Pandora’s long-term growth and boost the company's crafting capacity by around 50%. 

“We are ready to start our chapter in Vietnam, and I am proud to witness this important milestone on our growth journey. The new crafting facility in Vietnam is needed to meet future demand and keep pace with our growth. We are thankful for all the support we have received from the Vietnamese government, and we look forward to this long-term partnership,“ said Alexander Lacik, CEO and President of Pandora. 

The new facility will be Pandora’s fourth manufacturing site and the first outside Thailand. The site covers 7.5 hectares, the size of 10 football fields, and the buildings will measure more than 50,000 square meters. The facility will run on 100% renewable energy and will be constructed in accordance with LEED Gold standards, a leading green building certification. This will contribute to Pandora’s sustainability goals of halving carbon emissions across its full supply chain by 2030 and achieving net zero by 2040. The factory will be equipped with state-of-the-art manufacturing technology and be optimized with digital solutions. 

The ground-breaking ceremony was attended by representatives from both the Danish and Vietnamese governments including H.E. Mr. Jacob Jensen, Danish Minister for Food, Agriculture and Fisheries, H.E. Mr. Vo Van Minh, Chairman of Binh Duong Province People´s Committee, H.E. Mr. Nicolai Prytz Danish Ambassador to Vietnam, representatives from the Vietnamese central government and provincial agencies, as well as Pandora executives including CEO and President Alexander Lacik.

"Vietnam has become an increasingly important market for Danish investors, due to both the country’s conductive business environment and its commitment on net-zero emissions by 2050. On behalf of the Danish Government, I would like to congratulate Pandora on this remarkable milestone. The new factory will be a great success story of Denmark’s global export and embodiment of our partnership with Vietnam in the green transition and fight against climate change. By engaging in cutting-edge technology and sustainable production practices, as what Pandora is going to invest in this crafting facility, we are happy to contribute to Vietnam’s sustainable economic growth and development of the local skilled workforce," said H.E. Mr. Jacob Jensen, Danish Minister for Food, Agriculture and Fisheries at the event.

The facility will employ up to 7,000 craftspeople, and Pandora plans to kick off recruitment in the first half of 2025. The new jobs will provide support to surrounding communities and play an important role in shaping the local economy. The craftspeople will go through a thorough training process at Pandora's production academy to equip them for their new roles and future career opportunities within the company.  

In 2023, Pandora sold 107 million pieces of jewellery, produced across three crafting facilities in Bangkok and Lamphun, Thailand. Each piece is hand-finished by skilled craftspeople. Earlier this year Pandora announced that it will be using only recycled silver and gold in the production of its jewellery, a move that will avoid 58,000 tons CO₂ every year.

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About Pandora 

Pandora is the world’s largest jewellery brand. The company designs, manufactures and markets hand-finished jewellery made from high-quality materials at accessible price points Pandora jewellery is sold in more than 100 countries through 6,700 points of sale, including more than 2,600 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 33,000 people worldwide and crafts its jewellery at three crafting facilities in Thailand using mainly recycled silver and gold. Pandora is committed to leadership in sustainability and is sourcing recycled silver and gold for all of its jewellery, just as the company has set out to halve greenhouse gas emissions across its value chain by 2030. The company is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 28.1 billion (EUR 3.8 billion) in 2023.

For more information, please contact:

Johan Melchior VP, Media Relations & Public Affairs +45 4060 1415 jome@pandora.net

Lejla Charif Manager, Media Relations & Public Affairs +45 3165 6403 lecha@pandora.net