A jewellery capsule collection inspired by the hit Netflix series, Stranger Things, brings the Upside Down to fans worldwide.

Pandora and Netflix today announced the launch of Pandora jewellery capsule inspired by popular Netflix show Stranger Things. The collection will feature charms, bracelets, rings, and earrings, all crafted to reflect iconic moments from the show and with subtle nods to 80s fashion. 

“Netflix is an ideal partner for Pandora. They create powerful cultural moments and connect deeply with fan passions. From the bold spirit of the Hellfire Club to the nostalgic charm of the '80s, we have designed and crafted a collection that is sure to captivate fans and leave a lasting impression”, said Serena De Maio, Vice President Brand Strategy, Pandora. 

The Pandora x Netflix Stranger Things collection celebrates the strong bonds of friendships, as well as the importance of finding one’s community, especially for those who may feel like outsiders and outcasts. It offers versatile styling with the opportunity to mix metals, including collectible pieces for every Stranger Things fan. The twelve-piece collection taps into the power of connection, inviting fans to light up the Upside Down with pieces like glow-in-the-dark charms and shareable friendship rings.

The highly anticipated collection will be available in Pandora stores and online from October 24.

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About Pandora 

Pandora is the world’s largest jewellery brand. The company designs, manufactures and markets hand-finished jewellery made from high-quality materials at accessible price points Pandora jewellery is sold in more than 100 countries through 6,700 points of sale, including more than 2,600 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 33,000 people worldwide and crafts its jewellery at three crafting facilities in Thailand using only recycled silver and gold. Pandora is committed to leadership in sustainability and has has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 28.1 billion (EUR 3.8 billion) in 2023.

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