No. 7                                                                           
COMPANY ANNOUNCEMENT                                                            
8 October 2010                                                                  

MAJOR SHAREHOLDERS ANNOUNCEMENT                                                 

This major shareholders announcement regarding PANDORA A/S, company registration
number (CVR. no.) 28 50 51 16, Hovedvejen 2, DK-2600 Glostrup is made according 
to the Danish Securities Act section 29, cf. executive order no. 224 of 10 March
2010 on major shareholders and the Danish Securities Act section 55, cf. section
56.                                                                             

Prometheus Invest ApS, company registration number (CVR. no.) 28 48 30 23, Sankt
Annæ Plads 10, DK-1250 Copenhagen K (the "Shareholder") announces that the      
Shareholder as of 8 October 2010 holds 74,700,850 shares with a nominal value of
DKK 1 each in PANDORA A/S equivalent to 57.40 % of the share capital and the    
corresponding number of voting rights.                                          

ABOUT PANDORA                                                                   
PANDORA is a designer, manufacturer, marketer and distributor of hand finished  
and modern jewellery made from genuine materials - primarily sterling silver,   
gold, precious and semi-precious stones and Murano glass. As at 30 June 2010,   
our jewellery was sold in 47 countries on six continents through approximately  
10,000 points of sale, including over 260 PANDORA branded concept stores.       

Our collectible charm bracelets made from sterling silver and gold and charms   
made from different genuine materials, which are featured in our Moments        
collection, constitute our core product offering. In addition, we offer other   
pieces of jewellery, such as rings, bracelets, necklaces and earrings, through  
our Moments, Stories, Compose, LovePods and Liquid Silver collections.          

PANDORA was founded in 1982 in Copenhagen, Denmark and employs over 4,500 people
worldwide, of whom more than 3,300 are located in Gemopolis, Thailand, where    
PANDORA manufactures its jewellery. The company is publicly listed on NASDAQ OMX
Copenhagen. In 2009, PANDORA generated revenue of approximately DKK 3.5 billion 
(approximately EUR 465 million) and EBITDA of approximately DKK 1.6 billion, and
in H1 2010 generated revenue of approximately DKK 2.6 billion (approximately EUR
345 million) and EBITDA of approximately DKK 1.0 billion.                       

CONTACT                                                                         
For further queries, please contact:                                            

Kasper Riis, Communications Manager                                             
Phone +45 3672 0044                                                             
Mobile +45 3035 6728