No. 29     
COMPANY ANNOUNCEMENT
6 July 2011

This major shareholders announcement regarding PANDORA A/S, company registration number (CVR. no.) 28 50 51 16, Hovedvejen 2, DK-2600 Glostrup is made according to the Danish Securities Act section 29, cf. executive order no. 224 of 10 March 2010 on major shareholders and the Danish Securities Act section 55, cf. section 56.

The Bank of New York Mellon Corporation (the "Shareholder") announces that the Shareholder as of 1 July 2011 holds 6,505,065 shares with a nominal value of DKK 1 each in PANDORA A/S which is below 5 % of the share capital and the corresponding number of voting rights.

About PANDORA

PANDORA designs, manufactures and markets hand-finished and modern jewellery made from genuine materials at affordable prices. The PANDORA jewellery is sold in more than 55 countries on six continents through over 10,000 points of sale, including more than 450 PANDORA branded concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs over 5,000 people worldwide of whom 3,600 are located in Gemopolis, Thailand, where the company manufactures its jewellery. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2010, PANDORA's total revenue was DKK 6.7 billion (approximately EUR 895 million). For more information, please visit www.pandoragroup.com

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