Pandora A/S has received the following information from Axcel III K/S 1, Axcel III K/S 2, Axcel III K/S 3, Pewic Holding ApS, Per Algot Enevoldsen and Christian Algot Enevoldsen:

Goldman Sachs International, J.P. Morgan Securities plc. and Carnegie Bank A/S have today announced that Axcel III K/S 1, Axcel III K/S 2, Axcel III K/S 3, Pewic Holding ApS, Per Algot Enevoldsen and Christian Algot Enevoldsen have agreed to sell a total of 20 million existing shares in PANDORA in an accelerated bookbuilt offering. The shares will be sold to institutional investors.

PANDORA will not receive any proceeds from the sale.

A copy of the press release from J.P. Morgan Securities plc. is attached.

ABOUT PANDORA
PANDORA designs, manufactures and markets hand-finished and modern jewellery made from genuine materials at affordable prices. PANDORA jewellery is sold in more than 70 countries on six continents through approximately 10,300 points of sale, including approximately 1,000 Concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs over 7,300 people worldwide of whom 5,200 are located in Gemopolis, Thailand, where the company manufactures its jewellery. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2012, PANDORA's total revenue was DKK 6.7 billion (approximately EUR 900 million). For more information, please visit www.pandoragroup.com.

CONTACT
or further queries, please contact:

INVESTOR RELATIONS

Morten Eismark
VP Group Investor Relations
Phone +45 3673 8213
Mobile +45 3045 6719

Magnus Thorstholm Jensen
Investor Relations Officer
Phone +45 4323 1739
Mobile +45 3050 4402

MEDIA RELATIONS

Jakob Risom Langelund
Press Officer
Phone +45 3673 0634
Mobile +45 6165 6540